THE LOCAL DESIGN LANGUAGE


Alan Fletcher -Author of the book "The Art of Looking Sideways"

The Art of looking sideways

Everyday I face an onslaught of tawdry products, mindless logos,
gratuitous graphics, witless signs,institutional notices, impenetrable
forms,portentous job titles,dehumanizing rituals and impersonal
letters that have no expression, or life, or even competence. What
is it that generates this cornucopia of life threatening debris?
What suppresses the inclusion of delight, sensuality and even
suppresses the inclusion of delight, sensuality and even common
sense?

Why is environmental responsibility seen as cost and short term
expediency considered more practical than boldness and imagination?
Why is cool and reason more acceptable than passion?

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