DECODING RURAL INDIA


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A large multinational company mandated Onio Design to conduct research
on energy consumption in the Bottom of Pyramid segment of rural India.
For this challenging and socially relevant project, a team of
design professionals and ethnographers from the OnioNxt vertical
travelled to four states in India for an elaborate design research.

The research revealed interesting insights about rapidly shifting
economic and cultural parameters and various segments within rural India.
The team later took this learning to the drawing boards and came up
with user-centric products and future-ready strategic
business models for rural India.

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