mobile phone

A large multinational company mandated Onio Design to conduct research
on energy consumption in the Bottom of Pyramid segment of rural India.
For this challenging and socially relevant project, a team of
design professionals and ethnographers from the OnioNxt vertical
travelled to four states in India for an elaborate design research.

The research revealed interesting insights about rapidly shifting
economic and cultural parameters and various segments within rural India.
The team later took this learning to the drawing boards and came up
with user-centric products and future-ready strategic
business models for rural India.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s